Brand kit · v1 · 2026
Danny Paradise
the caravan brand
Freedom, evolution, ashtanga yoga and music. A nomad’s kit: night sky, warm sand, one hot ember. Esoteric in the details, plain in the words.
01 · The mark — the Sun Wheel
Horizontal lockup. Wheel sits at cap height. Clear space = one wheel radius. The wheel: eight rays for the eight limbs, one ember at the centre, a rising arc for the sun that follows the caravan.
02 · Colour — night, sand, ember
- Night#0B1E22
Ground. Deep teal-black — never pure black. - Sand#F1E9D8
Paper. Daylight sections, print. - Ember#E4562A
The one hot note. CTAs, italic words, the wheel’s centre. - Lagoon#4FA7A3
Sea, calm, “open” status. Tags and rules. - Gold#D4A94E
Esoteric detail only: eyebrows, glyphs, hairlines on night. - Dusk#6B4A8E
Music sections only. Pairs with Ember, never with Lagoon.
Rules. Ember never exceeds ~5% of a screen. Text is Sand on Night or Night on Sand — never coloured on coloured. Gold is a whisper. One flat colour per panel; no gradients except a slow radial “dusk” glow behind heroes.
03 · Type — three voices
Used for one or two words inside a display headline, for pull quotes, and for ledes. Never for UI.
Danny has practised Ashtanga since 1976 and taught worldwide since 1979. Every session is open to all levels and every tradition. Book directly with the host.
04 · Motifs — the esoteric layer
Sky glyphs
Sun, moon, star. Gold hairline, 1.5px. As bullets, dividers, and section numbers. Never more than three on a screen.
The number
Danny's handle, the mala count. Used as a hidden signature: 108-word bios, footers, ring text.
Caravan route
Dotted gold line with city dots. The spine of every events list and the footer's route map.
The one gradient
A single soft radial of Dusk or Ember at ≤55% opacity behind heroes. Slow-moving on scroll is fine. Nothing else fades.
05 · Components
Yoga Rocks, Agios Pavlos. A five-minute walk to the sea.
06 · Voice
First person, on the road
Danny speaks as “I”. Short sentences. Place names, dates, hosts. Wonder without woo: the esoteric lives in the visuals, the words stay concrete.
Say
“Join for one, two, three or four weeks.” · “Suitable for all levels and all traditions.” · “It’s been quite a ride and it’s not over yet.”
Don’t say
“Transformative journey” · “Unlock” · “Sacred space” as a noun · “Guru” · all-caps headlines · exclamation marks in pairs.